It's a social networking site (like Digg) based around finding trends. Looks like a good place for some market research.
http://edopter.com/
An example trend:
Visual CV
VisualCV.com is reinventing the resume by applying Web 2.0 technologies like mashups, video, pictures and professional social networking to make it easier for candidates to truly stand out and highlight their credentials.
What do you think if one of the world's best classical musicians played a full concert on a $3.5million Stad in a Washington DC Subway?
Would anyone even notice, or would he be mobbed by adoring commuters?
Find out...